Asset generation for a three in one base, colour and top coat inspired by 2016 Pantone Colour of the Year 'Rose Quartz' and the product's spring time launch. Used across POS, social media, web banners and email marketing. The project included sourcing references, props and materials, selection of studio, photographers, make up artists and hand models. Management, art direction and prop styling on set and to ensuring everyone kept up with timing and schedules. Selection of key images, directing the retouching process and management and filing of assets both in-house and to key retailers.
Art Direction - Production - Content Creation - Prop Styling - Retouching