Asset generation for Ciaté London’s high-pigment, high-shine, hydrating Pretty Stix lipstick. Reflecting the product’s buttery texture and ultra-comfortable wear. Used across POS, printed collateral, social media, web banners and email marketing. The project included sourcing references, props and materials, selection of studio, photographers, make up artists and hand models. Management, art direction and prop styling on set and to ensuring everyone kept up with timing and schedules. Selection of key images, directing the retouching process and management and filing of assets both in-house and to key retailers.
Art Direction - Production - Content Creation - Prop Styling - Retouching