Packaging design and illustration of Ciaté London’s Chalked Collection influenced by the matte texture of the products. The project included asset generation for use across POS, printed collateral, social media, web banners and email marketing. The project included sourcing references, props and materials. Selection of studio, photographers, make up artists and models. Management, art direction and prop styling on set and to ensuring everyone kept up with timing and schedules. Selection of key images, directing the retouching process and management and filing of assets both in-house and to key retailers.
Art Direction - Packaging Design - Illustration - POS - Production - Content Creation - Prop Styling - Retouching